Indian Institute of Management Jammu : Admission 2026, Cutoffs, Courses, Fees, Placements and Rankings
Jammu, Jammu and Kashmir
Approved By:MHRD
Government
Estd: 2016
Gender: Coed
Overview IIM Jammu Courses
The Indian Institute of Management Jammu is the Youngest B-School of India, which was established in 2016. IIM Jammu helps the candidates to enhance their skills along with their academic knowledge. IIM Jammu offers different undergraduate, postgraduate, Doctoral, Dual Degree Executive and Certificate programmes such as Master of Business Administration (MBA), MBA (Hospital Administration and Healthcare Management), Dual Degree (B.Tech + MBA) with IIT Jammu, Integrated Programme in Management (IPM – BBA + MBA), Management Development Programmes, Mahatma Gandhi National Fellowship and more.
The rigorous curriculum of the courses offered helps the candidates to enhance their analytical as well as strategical skills for the leadership roles in the multinational companies. Along with the academic knowledge, candidates also increase their practical knowledge through the summer internship projects, which have 3.0 credits.
IIM Jammu Fees for all the courses range between INR 10 lakhs and INR 20 lakhs, which can change and fluctuate depending upon the curriculum offered. IIM Jammu also provides scholarship schemes for the MBA, MBA (HA & HM) and Integrated Programme in Management (IPM) programmes. For the PhD programme, a stipend is provided to the students so that candidates with financial constraints can also study at IIM Jammu.
Apart from this, the well-educated and skilled faculties always help and support the students throughout their academic journey. Moreover, the well-structured and maintained campus with all the facilities provided enables the candidates to complete their studies without any inconvenience.
Interested candidates can access the full details about the IIM Jammu courses, along with their duration, eligibility, and programme structure, from the upcoming sections.
IIM Jammu Courses List
Indian Institute of Management Jammu courses include academic programmes, doctoral programmes, executive programmes and certificate programmes. Here in this section, Indian Institute of Management Jammu courses are given.
Programme | Duration |
Doctor of Philosophy (PhD) | 5 Years |
MBA | 2 Years |
MBA (Hospital Administration and Healthcare Management) | 2 Years |
Dual Degree (MBA and B.Tech) | 6 Years |
Integrated Programme in Management (IPM) | 5 Years |
Executive MBA Programme | 2 years |
Executive Programme in Digital Marketing | 3 Months |
Management Development Programmes (MDP) | - |
Faculty Development Programmes (FDP) | - |
Mahatma Gandhi National Fellowship | - |
IIM Jammu MBA Course Details
The Postgraduate Programme in Management (PGP) is a 2-year master’s-level programme which leads to the grant of a Master of Business Administration degree (MBA). This Indian Institute of Management Jammu course helps the candidates to increase their interpersonal communication skills for the leadership roles in the dynamic and complex business world. The MBA Programme is divided into 6 semesters; each year consists of 3 trimesters. It is compulsory for the candidates pursuing the MBA Course at IIM Jammu to complete 8-10 weeks of summer internship so that they can increase their practical skills along with their academic knowledge. Moreover on taking admission the IIM Jammu Placements record for the MBA Programme is outstanding.
Duration: 2 Year full-time residential Programme
Eligibility Criteria
For enrolling in any IIM Jammu course, candidates need to complete the eligibility criteria. Here in this section we have mentioned IIM Jammu eligibility criteria for the Master of Business Administration (MBA) Programme.
Eligibility For International and Overseas Indian Candidates
Overseas Indian Candidates: Candidates living outside India need to have a Valid passport and must reside there for at least 12 months continuously. The candidate shouldn’t be residing in India at the time of the CAT exam.
International Candidates: Foreign candidates must hold a valid passport of a foreign country for admission to the MBA programme of IIM Jammu.
Both categories of candidates must hold a bachelor’s degree, with at least 50% marks or an equivalent. Students are also required to have a valid Graduate Management Aptitude Test (GMAT) score for applying at Indian Institute of Management Jammu courses.
Eligibility For National Candidates
Indian candidates must complete their Bachelor’s degree in any discipline with a minimum of 50% (45% for reserved categories) marks from a recognised university/institute.
Students are also required to appear for the CAT exam, followed by a personal interview.
IIM Jammu MBA Course Structure
The IIM Jammu course, which is the Master of Business Administration programme, is a 2-year master’s-level programme which is further divided into 6 semesters. The first year of the MBA programme consists of core compulsory subjects, whereas the second year of the MBA programme provides the opportunity for the students to select from elective courses.
IIM Jammu 1st Year MBA Course Structure
In the First year of this Indian Institute of Management Jammu courses, candidates need to study core compulsory courses, which include subjects like Finance and Accounting, Cost and Management Accounting, Corporate Finance and more. Also, a summer internship of 8-10 weeks with a company or organisation for 3 credits is also included in the 1st year of the MBA Programme at IIM Jammu.
Functional Area | Total Credits | Term 1 Courses (Credits) | Term 2 Courses (Credits) | Term 3 Courses (Credits) |
Finance and Accounting | 9 | Accounting (3.0) | Cost and Management Accounting (3.0) | Corporate Finance (3.0) |
Business Communication | 4.5 | Business Communication I (1.0) | Business Communication II (1.5) | Business Communication III (1.5) |
Business Economics & Environment | 9 | Microeconomics (3.0) | Macroeconomics (3.0) | Business Environment: India & the World (3.0) |
Marketing | 6 | Marketing (3.0) | Marketing (3.0) | - |
OBHRM | 6 | Organizational Behaviour (1.0) | OB II (1.5) | - |
Operations, Supply Chain & Science | 12 | Quantitative Methods I (3.0) | Quantitative Methods II (3.0) | Business Research Methods (1.5) |
IT Analytics & Analytics Management | 7.5 | Spreadsheets (1.5) | Business Analytics (3.0) | Information Systems for Managers (3.0) |
Legal Aspects | 10 | Legal Aspects of Business (1.5) | CSR (1.5) | New Venture Planning (3.0) |
Strategic Management | - | - | Strategic Management (3.0) | Corporate Governance & Business Ethics (1.5) |
Total Credits | 54.5 | 22.5 | 22.5 | 19.5 |
IIM Jammu 2nd Year MBA Course Structure
In the 2nd year of the Master of Business Administration (MBA) programme, elective courses are offered in which candidates get the opportunity to select the course according to their area of interest. Candidates are required to select 48 elective courses offered in 2nd. The IIM Jammu courses offered in the second year of the MBA programme are as follows:
Elective Courses
In the second year of the Master of Business Administration Programme, different elective courses such as Advanced Financial Reporting & Analysis, Alternative Investment Markets and more are offered at IIM Jammu. Candidates get the option to select from the elective courses according to the area of their interest. Candidates can check the elective courses being provided in the particular domain of the IIT Jammu MBA Programme from the table given below.
Functional Area | Elective Courses |
Finance and Accounting | Advanced Financial Reporting & Analysis, Alternative Investment Markets, Behavioural Finance, Business Valuation, Commercial Bank Management, Financial Derivatives, Financial Econometrics and more. |
Marketing | Advanced Marketing Research, B2B Marketing, Consumer Behaviour, Customer Relationship Management, Digital Marketing, Emerging Trends in Marketing, and more. |
OB & HRM | Counselling Skills for Managers, Learning and Development, Performance Management System, Talent Acquisition |
IT Systems & Analytics | Advanced Data Science and Machine Learning, Big Data Analytics (cross-listed with Operations), Business Intelligence, Social Media and Cognitive Analytics, Business Process Modelling & Management, and more. |
Operations, Supply Chain & Decision Sciences | Big Data Analytics, Green Supply Chain Management, Lean Enterprise, Logistics Management, Operations Strategy, Project Management, Service Operations and more |
Economics & Business Environment | Circular Economy and Business Sustainability, Commodity Futures and Options (cross-listing with Finance), Econometrics for Managers, Economic Policy Analysis and more. |
IIM Jammu MBA (Hospital Administration and Healthcare Management) Course Structure
The Indian Institute of Management Jammu courses include a 2-year postgraduate programme that is an MBA (Hospital Administration and Healthcare Management). Healthcare is one of the fastest-growing sectors in India and for increasing the efficiency of the students, IIM Jammu offers the MBA in Hospital Administration and Healthcare Management in collaboration with AIIMS Jammu as well as IIT Jammu.
The IIM Jammu course curriculum of this programme is designed for enhancing the knowledge and is provided under the guidance of well-educated as well as skilled professionals. Apart from this, it is also compulsory for the students of IIM Jammu to complete the summer internship of 8 to 10 weeks with a company or an organisation from the healthcare industry after completion of his/her first-year end-term exams (i.e., between April and June). The summer internship at IIM Jammu consists of 2 credits.
IIM Jammu MBA (HA & HM) 1st-year Course structure
In the 1st year of the MBA (HA and HM), candidates are required to study the core compulsory courses of 64.5 credits, out of which 3 credits are for the summer internship included in the 1st year of the programme. Here is the full programme structure for this Indian Institute of Management Jammu course.
Finance and Accounting (Total: 9.0 credits)
Term 1: Financial Accounting (3.0 credits)
Term 2: Cost and Management Accounting (3.0 credits)
Term 3: Corporate Finance (3.0 credits)
Business Communication (Total: 4.5 credits)
Term 1: Business Communication I (1.5 credits)
Term 2: Business Communication II (1.5 credits)
Term 3: Business Communication III (1.5 credits)
Economics & Business Environment (Total: 9.0 credits)
Term 1: Microeconomics (3.0 credits)
Term 2: Macroeconomics (3.0 credits)
Term 3: Business Environment: India & the World (3.0 credits)
Marketing (Total: 6.0 credits)
Term 1: Marketing Management I (3.0 credits)
Term 2: Marketing Management II (3.0 credits)
Term 3: None
OB & HRM (Total: 6.0 credits)
Term 1: OB I (3.0 credits)
Term 2: OB II (3.0 credits)
Term 3: None
Operations, Supply Chain & Decision Sciences Area (Total: 12.0 credits)
Term 1: Quantitative Methods I (3.0 credits)
Term 2: Quantitative Methods II (1.5 credits), Business Research Methods (1.5 credits), Operations Management (3.0 credits)
Term 3: Supply Chain Management (3.0 credits)
IT Systems & Analytics (Total: 7.5 credits)
Term 1: Spreadsheet Modelling (1.5 credits)
Term 2: Business Analytics (3.0 credits)
Term 3: Information Systems for Managers (3.0 credits)
Business Policy, Strategy & General Management (Total: 10.5 credits)
Term 1: Legal Aspects of Business (1.5 credits)
Term 2: CSR (1.5 credits), Entrepreneurship & New Venture Planning (3.0 credits)
Term 3: Strategic Management (3.0 credits), Corporate Governance & Business Ethics (1.5 credits)
IIM Jammu MBA (HA & HM) 2nd-year Course structure
In the second year of the MBA (Hospital Administration and Healthcare Management) at Indian Institute of Management Jammu, elective courses are offered in which candidates get the option to select elective courses as per their interest. The full IIM Jammu Course curriculum of MBA (HA & HM) is as follows:
Institute | Term IV | Term V | Term VI |
IIM Jammu | Elective 1 | Elective 1 | Elective 1 |
Elective 2 | |||
AIIMS Jammu | Elective 2 | Elective 3 | Elective 2 |
Elective 3 | Elective 4 | Elective 3 | |
Elective 4 | Elective 5 | Elective 4 | |
IIT Jammu | Elective 5 | Elective 6 | - |
CIS - 1 |
List of the IIM Jammu courses offered (electives)
The MBA (Hospital Administration & Healthcare Management) is offered by three educational institutions, which are IIM Jammu, AIIMS Jammu and IIT Jammu. Each university provides the option to the students to select the elective courses as per their interest in the second year of the programme. The elective courses for the MBA (Hospital Administration & Healthcare Management) are mentioned below.
IIM Jammu
Strategic Cost Management in Healthcare
Entrepreneurial Finance
Management Control Systems
Service Marketing
Customer Relationship Management and more
AIIMS Jammu
Clinical Services
Recent Trends in Hospital Designing
Diagnostics and Therapeutic Services
Staffing in Hospitals, Office Procedures and Organizational Discipline
Health Statistics and Information Systems
IIT Jammu
Data Mining in Healthcare
Security and Privacy in Healthcare
AI and ML Applications in Healthcare
Medical Technology
IIM Jammu Dual Degree Programme
The another course of Indian Institute of Management Jammu is Dual degree programme in technology and management. The main aim of this IIM Jammu course is to prepare students to undertake techno-managerial roles in the corporate and public sectors. The duration of the Dual Degree programme is divided into two distinct stages: 4 years of the B.Tech Programme (8 semesters) and 2 years of the MBA programme (6 semesters).
Also, this IIM Jammu course has an exit option in which candidates can exit the programme after completion of the 4th year and students will be granted a degree of B.tech along with a certificate of Management as per the New Education Policy 2020.
The eligibility as well as the programme structure for this IIM Jammu course are provided in the sections below.
IIM Jammu Dual Degree Programme Eligibility Criteria
Candidates need to appear for the JEE (Advanced) and JEE (Main) for admission in Dual Degree programme of IIM Jammu.
To continue into the MBA programme of IIM Jammu, candidates need to secure a minimum 7 CGPA without appearing in the CAT Examination. If any candidate does not secure a 7 CGPA in then such candidates need to take a compulsory exit in the 4th year, and also if they secure minimum aggregate marks in CAT Entrance exams for IIM Jammu admissions.
IIM Jammu Dual Degree Programme Structure
Candidates taking admission to IIM Jammu course need to study all the subjects as per their respective engineering branches. Besides, additional courses for minors in management sciences will be offered by IIM Jammu in each semester of B.Tech. Moreover, students who completed the B.Tech programme with a 7 CGPA and above may be admitted to the MBA programme of IIM Jammu with the existing MBA batch and the two-year IIM Jammu course curriculum will be applicable for the same.
IIM Jammu Executive MBA Course Details
The Executive MBA programme is an IIM Jammu courses for Working Professionals. The Executive Master of Business Administration (EMBA) in blended mode is a programme for working executives with a minimum work experience of three years. This IIM Jammu Course is offered in on-campus and off-campus modules, enabling working professionals to complete their higher studies without any disruptions in their work routines and personal life.
This EMBA Programme of IIM jammu helps the candidates to enhance their knowledge, managerial skills, decision-making skills, analytical skills, and leadership capabilities for more opportunities in the future. The full programme structure of the EMBA Programme, along with the eligibility criteria, is given in the sections below.
IIM Jammu Executive MBA Eligibility Criteria
For IIM Jammu admission to the Executive Master of Business Administration Programme, candidates need to fulfil the following eligibility criteria.
Work Experience: Candidates should have at least three years of work experience in a company or organisation till the last date of application for the admission to Indian Institute of Management Jammu courses. Experience earned during the study period will not be considered.
Educational Qualifications: Along with that, candidates must have a Bachelor's Degree with minimum aggregate marks of 50% for General, 47% for NC - OBC, and 45% for SC/ST/DAP from a recognised University. Students who completed professional programmes like CA/CS/ICWA can also apply for the EMBA courses at Indian Institute of Management Jammu.
Entrance Examination: Candidates are required to appear for the entrance exam, like CAT, GMAT, GRE, or IIMJAT, which is further followed by a personal interview.
IIM Jammu Executive MBA Programme Structure
This Indian Institute of Management Jammu courses is offered over a duration of 2 years, which is delivered in blended mode (on-campus + off-campus). The programme is provided in 78 credits (72 credits for core courses and 6 dissertation credits) in 6 trimesters.
In the 1st year of the Executive MBA Programme, candidates need to study the core compulsory courses, whereas in the second year of the programme, elective courses are provided in which candidates have the option to select the course according to their area of interest.
IIM Jammu EMBA 1st-year programme structure
In the 1st year of the Executive Master of Business Programme, candidates are required to complete the 36 credit units through the core courses, which are spread over terms 1, 2 and 3. Here is the IIM Jammu course curriculum.
Year | Term-I | Term-II | Term-III | Total Credits |
Year 1 | 4 core courses plus one compulsory non-credit course Credits: 12 | 4 core courses Credits: 12 | 5 core courses Credits: 12 | 36 (360 hours) |
Year 2 | 3 electives plus one CIS Credits: 12 | 4 electives plus Dissertation (Faculty supervised) Credits: 12 | 4 electives plus Dissertation (Faculty supervised) Credits: 18 | 42 (420 hours) |
Core Courses by Term
Candidates need to study compulsory core courses in the 1st, 2nd and 3rd terms of the Executive Master of Business Administration (EMBA) programme. The list of the core courses term-wise for the EMBA Programme are mentioned in the table given below.
Term I | Term II | Term III |
Economics for Managers | Marketing Management | Corporate Finance |
Organizational Behaviour | Business Modelling | Strategic Management |
Quantitative Techniques for Managers | Operations Management | Human Resource Management |
Management Accounting | Business Research Methods | Ethics, Governance & Legal Aspects of Business |
Maximizing Happiness | Entrepreneurship & New Venture Planning |
IIM Jammu EMBA 2nd-year Programme Structure
In the 2nd year of this IIM Jammu course, candidates get the opportunity to select elective courses. The full programme structure of the IIM Jammu Executive MBA programme is provided in the table below.
Area | Term IV Electives |
Business Policy & Strategy | Strategic Innovations & Design Thinking |
Economics & Business Environment | Circular Economy and Business Sustainability Econometrics for Managers: Behavioural Economics |
Finance & Accounting | Advanced Financial Reporting & Analysis, Corporate Tax Planning, Investment Analysis and Portfolio Management Financial Derivatives, and more |
IT Systems & Analytics | Blockchain Strategy, Business Intelligence and Data Modelling, and more |
Marketing | Consumer Behaviour, Sales and Distribution Management, Advanced Marketing Research, Services Marketing, Customer Relationship Management |
OB & HRM | Talent Acquisition, Indian Management Thought, Conflict Management & Negotiation, Industrial Relations and Labour Law |
Operations & Supply Chain | Project Management Supply Chain Management Big Data Analytics |
NOTE: Candidates can access the elective courses provided in the 5th and 6th terms from the official website of IIM Jammu.
IIM Jammu Integrated Programme in Management (IPM) Course Details
The other IIM Jammu course includes the 5-year Integrated Programme in Management (IPM), which is designed for preparing the students with managerial skills along with decision-making skills required for thriving in the dynamic business world. The IIM Jammu course curriculum of this programme is designed with a blend of science, social science, and management courses. The programme’s ultimate aim is to integrate management education with Science, Technology, Engineering, and Mathematics (STEM). The IPM Programme course comes under the category of IIM Jammu courses after 12th.
Young professionals can take an exit from the IIM Jammu Integrated course at any point in time to start their careers. Also, the IIM Jammu Integrated course fee is INR 12,37,680. The IIM Jammu eligibility for the IPM Programme, along with the full programme structure, is provided in the upcoming sections.
IIM Jammu IPM Eligibility Criteria
Enrolling students need to complete their 12th or equivalent in 2023, 2024 or 2025 and their 10th in 2021 or later from a well-recognised state/central board.
Applicants need to score 60% (55% for reserved categories) marks in 10+2 examinations
Candidates also need to score the minimum required aggregate marks in the JIPMAT entrance exam conducted by NTA.
A 6 CGPA in the BBA programme is required to continue further in the MBA programme.
IIM Jammu Integrated Programme in Management (IPM) Programme Structure
This IIM Jammu course is spread over five years, in which the first three years of the IPM programme are based on the semester system and the last two years are based on the trimester system (as per the prevailing MBA IIM Jammu course structure). At the end of the 1st year, students will undertake Boot Camp at Ladakh. In the 2nd year, candidates need to complete a social and corporate internship. During the 3rd year, the students will enrol in an international exchange programme with one of the partner institutions based on merit and course norms. Moreover, in the 3rd year of the programme, students get the option to select a sector-specific specialisation. The IIM Jammu course structure after the sixth semester will be merged with the flagship MBA programme.
IIM Jammu IPM 1st-year Programme Structure
The 1st year of the IPM Programme is divided into 2 semesters. Here we have mentioned the full IIM Jammu course curriculum in the first year.
Semester-I | ||
Sl. No. | Course Name | Credits |
1 | Business Communication I | 2 |
2 | Business Economics | 3 |
3 | Geopolitical Environment | 1.5 |
4 | Financial Accounting | 3 |
5 | Principles of Management | 3 |
6 | Business Mathematics I | 3 |
7 | Introduction to Excel | 1.5 |
8 | Indian Business History | 3 |
9 | Happiness and Mental Wellness | 1.5 |
10 | Indian History and Culture | 1.5 |
11 | Sociology – (Dance) | 1.5 |
12 | Performing Arts I (Dance) | 1.5 |
Total Credits | 27.5 | |
Semester-II | ||
Sl. No. | Course Name | Credits |
1 | Business Communication II | 2 |
2 | Cost and Management Accounting | 3 |
3 | Marketing Management I | 3 |
4 | Critical Thinking and Problem Solving | 3 |
5 | Introduction to Psychology | 3 |
6 | Business Mathematics II | 3 |
7 | Principles of Computational Thinking | 3 |
8 | Introduction to Data Structures | 3 |
9 | Indian Knowledge System | 1.5 |
10 | Performing Arts II (Theatre) | 1.5 |
Total Credits | 27.5 | |
IIM Jammu IPM 2nd year Programme Structure
In the second year of the IPM programme, candidates get the practical exposure of the field through the internships. The subjects which are covered in the second year of IIM Jammu course are as follows.
Semester III | ||
Sl. No. | Course Name | Credits |
1 | Professional Writing | 2 |
2 | Indian and Global Economy | 3 |
3 | Marketing Management II | 3 |
4 | Financial Management | 3 |
5 | Introduction to HRM | 3 |
6 | Creativity and Innovation Analytics using R & Python | 3 |
7 | Introduction to Data Analytics using R & Python | 3 |
8 | Introduction to Statistics | 3 |
9 | Performing Arts III (Music) | 1.5 |
10 | Boot Camp | 3 |
Total Credits | 27.5 | |
Semester IV | ||
Sl. No. | Course Name | Credits |
1 | Indian Constitution & Polity | 3 |
2 | Introduction to Operations Management | 3 |
3 | Foreign Language | 3 |
4 | AI & ML | 3 |
5 | Fundamentals of Strategic Management | 3 |
6 | Money, Banking & Finance | 1.5 |
7 | Sampling & Survey Design | 3 |
8 | Environmental Science | 3 |
9 | Visual Arts I (Painting) | 1.5 |
10 | Social Internship | 3 |
Total Credits | 27 | |
IIM Jammu IPM 3rd Year Programme Structure
In the 3rd year of the IIM Jammu course, candidates can take admission in the international programmes in the partner institution based on course norms and merit.
Semester V | ||
Sl. No. | Course Name | Credits |
1 | New Venture Planning | 3 |
2 | Materials and Logistics Management | 3 |
3 | Presentation Skills Workshop | 2 |
4 | Industrial Relations and Labour Laws | 3 |
5 | Branding and Advertising | 3 |
6 | Visual Arts – II (Photography & Filmmaking) | 1.5 |
7 | Elective 1 | 3 |
8 | Elective 2 | 3 |
9 | Elective 3 | 3 |
10 | Corporate Internship | 3 |
Total Credits | 27.5 | |
Semester VI | ||
Sl. No. | Course Name | Credits |
1 | Talent and Leadership Development | 3 |
2 | Business Laws | 3 |
3 | Introduction to Econometrics | 3 |
4 | Social Entrepreneurship | 1.5 |
5 | Visual Arts – III (Digital Art – Graphic Design) | 1.5 |
6 | Elective 1 | 3 |
7 | Elective 2 | 3 |
8 | Elective 3 | 3 |
9 | Elective 4 | 3 |
10 | Elective 5 | 3 |
Total Credits | 27 | |
IIM Jammu PhD Programme
Doctor of Philosophy (Ph.D.) is a full-time doctoral programme that offers research scholars opportunities for advanced studies and research in different areas of 'management'. This IIM Jammu course aims to prepare research scholars for careers in teaching and research in management studies, for careers in academic institutions and in other related disciplines and organisations that require advanced analytical and research capabilities. PhD Programme offers its research scholars an opportunity to engage in high-quality intra-disciplinary as well as interdisciplinary research. PhD Programme is committed to educating scholars to become leaders in their fields of research. The complete guidelines about Ph.D. are given in the Ph.D.
Moreover, there are no IIM Jammu fees for the PhD programme. Candidates get the financial support as well as the stipend of INR 55,000.
IIM Jammu PhD Eligibility Criteria
Candidates must have Master's Degree and Bachelor’s degree obtained in the 10+2+3 pattern, in any discipline, with at least 60%marks.
Students with professional qualifications like CA, ICWA, or CS, with 50% marks, can also apply.
Candidates must not be more than 40 years old.
Students are also required to have a valid test score from an entrance exam like CAT, JRF, GMAT, or GRE.
IIM Jammu Executive Programme in Digital Marketing
IIM Jammu also offers different courses for the faculties as well as certification programmes. One of the certification courses of IIM Jammu is Executive Programme in Digital Marketing. The programme provides the knowledge of different topics to the students, like Digital marketing strategies, search engine optimisation (SEO), search engine marketing (SEM), social media marketing, and digital analytics for increasing website traffic, lead generation, and sales. The duration of this IIM Jammu Digital Marketing course is 3 Months. Along with this, IIM Jammu course fees is INR 28,000 (early bird fee), whereas the standard fees is INR 30,000. Moreover, a registration fee of INR 10,000 is also included in the IIM Jammu fee structure of Executive Programme in Digital Marketing. The more information about this IIM Jammu course is given in the sections below.
Duration: 3 Months
Eligibility Criteria
Candidates need to have a Bachelor’s degree or must be in the final year of graduation. Applicants having Diploma can also enroll.
Executive Programme in Digital Marketing Programme Structure
Here in this section we have mentioned the full programme structure of Executive Programme in Digital Marketing course offered at IIM Jammu.
Module | Hours | Content/Topics |
MODULE 1 | 3 HOURS | Introduction to Marketing and Integrated Marketing Communication, Traditional vs Digital Communication Channels, Introduction to Digital Marketing, Strategic Digital Marketing Plan and Sales funnel (ToFu, MoFu, BoFu) (Objectives, Target Audience, Media, Message, Budget, Impact) |
MODULE 2 | 3 HOURS | Website Design for project work, Tracking Website Traffic through Google Analytics 4, Content and Blog writing for Website |
MODULE 3 | 4.5 HOURS | Design and launch of Google Search Ads, Design and launch of Google Display Ads |
MODULE 4 | 3 HOURS | Search Engine Optimisation (SEO) (SEO Audit, On Page - Keywords, Off Page - Link building), Tools (Google Keyword Planner, SEMrush), Campaign Tracking (Google Tag Manager) |
MODULE 5 | 3 HOURS | Consumer journeys and Channel Attribution in Google Analytics 4, Video ads on YouTube for Brand Awareness |
MODULE 6 | 1.5 HOURS | SOCIAL MEDIA MARKETING: Creating and managing social media Pages, Creating and Managing Brand communities, Social Media Planning and Scheduling, Landing page design |
Paid marketing campaigns for social media sales and lead generation | 6 HOURS | Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads |
REMARKETING AND RETARGETING CAMPAIGNS ON FACEBOOK AND GOOGLE | 1.5 HOURS | No specific sub-points listed |
MODULE 7 | 3 HOURS | Nurturing your leads for Sales, Email Marketing/WhatsApp marketing, Effective copywriting for successful email campaigns, Nurturing email Subscribers and leads, Lead conversion |
MODULE 8 | 3 HOURS | Performance Evaluation of Campaigns (Click through rate (CTR), Cost per click (CPC), Cost per lead (CPL), Cost per acquisition (CPA)), Starting up/ Managing - Digital Marketing Agency, Project presentations. |