

ASM Institute of International Business & Research is a part of the Audyogik Shikshan Mandal (ASM) Group, which has been shaping students' careers since 1983. Located in Pune, Maharashtra, the institute is approved by the AICTE and has also been ranked 50th in the IIRF ranking for Private B-Schools in India.
There are over 12+ reputed institutes under the ASM Group of Institutes, with 250+ recruiters from Top companies, and alumni who are spread across 60+ countries. The Institute has also become the first business school in India to offer the HBX Core program from Harvard Business School and a short-duration certificate program in Business Analytics & Big Data from IBM.
ASM’s IIBR has a Global Alumni Network of over 75,000 and over 200 business case studies published by Oxford University. Additionally, there are more than 7 institutes across the country. It also offers 100% placement assistance to all its students.
ASM IIBR offers a 2-year PGDM program in several specialisations such as Marketing, Finance, Human Resources, Digital Marketing, Real Estate Marketing, Pharma Management, and more. Admission to the PGDM is based on both merit and entrance exam scores, such as CAT/ MAT/ CMAT.
The institute also provides facilities such as digital classrooms, a library, seminar halls, labs, hostels, a cafeteria, and more. Along with this, ASM IIBR has 100% placement assistance, with some of the top recruiters, including Capgemini, HDFC Bank, ICICI Bank, etc. The highest salary package offered to students is INR 18 LPA, and the average salary package ranges from INR 6.5 LPA to INR 7.5 LPA. Additionally, the minimum salary package offered to the students was INR 5.5 LPA.
Particulars | Details |
Institute Name | ASM Institute Of International Business And Research |
Establishment Year | 1983 |
Courses Offered | PGDM |
Mode of Education | Full Time |
Mode of Admission | Merit-Based & Entrance-Based |
Application Start Date | Ongoing |
Approvals & Accreditations | AICTE |
Placement | Top recruiters are Fiat, Cybage, Cafe Coffee Day, Yamaha, BNY Mellon, Kotak Mahindra Bank, HDFC Life, Birla Sun Life Insurance, and more |
Institute Type | Private |
Institute Website |
The Institute offers the PGDM course to its students with different specialisations such as Digital Marketing, Marketing, Human Resources, Business Analytics, Finance, Pharma Management, International Business, and Real Estate Marketing.
Candidates who want to get admission into this course should have graduated from a recognised university with a minimum of 50% marks (45% for reserved categories). Along with this, they should have also appeared in national entrance exams such as CAT, MAT, ATMA, NAT, or XAT.
For PGDM ET & Marketing, candidates should have completed their Bachelor’s degree in Engineering, Computer Science, or Computer Applications. Whereas candidates applying for PGDM Agri-Business Management should have a Bachelor’s degree in Agriculture, Horticulture, B.Tech, BioTech, Food Tech, BSc ABM, Fishery & Forestry from a recognised university.
Events | Dates |
Application Start Date | Ongoing |
MH-CET Exam Date |
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The institute has a dedicated placement cell that works towards providing students with industry exposure and a platform to start their personal grooming, so that they can excel in the competitive job market. Furthermore, the highest salary package offered to the PGDM students was INR 18 LPA, while the average salary package ranges between INR 6.5 LPA to INR 7.5 LPA. However, the minimum salary package offered to the students was INR 5.5 LPA.
Some of the top recruiters who visit the campus for recruitment include Infosys, ICICI Bank, HDFC Bank, Capgemini, TCS, etc. In the recent placement drive, over 150 students pursuing Marketing were placed in top companies. Likewise, 110 students from HR, 80 from Digital Marketing, 180 from Finance, 105 from Pharma Management, and 110 from Real Estate Marketing were placed in some of the leading companies.
Just like students from these specialisations got various job offers, there were variations in the placement packages as well. Below is a table mentioning the placement package for all the PGDM specialisations:
PGDM Specialisation | Highest CTC (LPA) | Average CTC (LPA) |
PGDM Marketing | 18 | 7.5 |
PGDM Human Resources (HR) | 16 | 6.5 |
PGDM Digital Marketing | 14 | 6 |
PGDM Finance | 17 | 7 |
Pharma Management | 16 | 7 |
Real Estate Management | 14 | 6 |
ASM IIBR offers scholarships based on merit and need to its deserving students. The scholarship program includes various forms of financial and academic support. Below is a table mentioning different types of merit scholarships, their eligibility, and the total number of scholarships that are offered.
Scholarships | Eligibility | Scholarships | Total Scholarships |
ASM’s Engineering Excellence | Engineering graduates with 70% merit based | 20% of the tuition fees | 5 scholarships out which 3 are for girls' students |
ASM’s Spark | Above 75% All through | 20% of the tuition fees | 5 scholarships out which 3 are for girls' students |
ASM’s Honor | Children of Parents in Defence (Even Retired) | 20% of the tuition fees | 5 scholarships out which 3 are for girls' students |
ASM’s Eklavya | Sports Quota | 20% of the Tuition Fees for the National Level | 5 scholarships out which 3 are for girls' students |
15% of the Tuition Fees for the State Level | |||
10% of the Tuition Fees for the District Level |

